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This is because the human brain is tuned to processing visual content. The experiment conducted by Nielsen Norman Group found that users spent 10% more time viewing images on a webpage even though the text consumed 316% more space.Īccording to another study found that people who follow directions with both text and images perform 323% better than people who follow directions without images. A recent study by Nielsen found that internet users spend more time viewing relevant images than reading text. Images are easy-to-comprehend, improve readability, and make your website appealing. Images play a crucial role in how website visitors interact with your content.
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